аЯрЁБс > ўџ 1 3 ўџџџ 0 џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџьЅС q` №П U bjbjqPqP . : : U џџ џџ џџ Є ( ю @ @ @ @ @ $ h m њ М в в в М @ @ л б ~ ~ ~ в @ @ ~ в ~ ~ ~ @ 4 т9ЁA2Ь ` ~ ч 0 ~ g j g ~ g ~ М з ~ ] l Щ М М t в в в в џџџџ ENGLISH FOR ADVERTISING AS AN OBLIGATORY FACTOR OF A HIGHLY-EDUCATED SPECIALIST IN ADVERTISING Elena Kuzmicheva, Saratov State Technical University, Saratov (Russia), The processes of globalization in which we are involved demand the good knowledge of foreign language and perfect training. Modern world has narrowed to a size of a flat. Different contacts grow greatly in such situation. It is not only personal communications but professional as well. Now the linguistic skills of employers become increasingly important. The demand of modern job market is a polycultural specialist who can speak more than one foreign language for professional purposes. In this context the main objective of any University is to prepare their students for different communications. Saratov State Technical University (SSTU) cant stay apart from this process. The aim of the article is to describe the course English for Advertising, to stress its strong features, to reveal mistakes and to discuss ways of development. Everybody knows that English is a language of international communication. Besides its a language of advertising. Its difficult to image a modern adman or designer who cant speak English. Thats why its very important for graduates specialized in advertising to speak English. The University top management isnt satisfied existing state programmes of studying foreign language. The level of language competence is often oriented to passive skills of reading and translation but communication and competent description of thoughts in a written way are a problem. Thats why the course English for Advertising is developed as a regional component. The objective of it is to raise professional language level. We must change methods and approaches on language study and enrich the diapason of linguistic means. Its not easy because all university entrants have different level of language knowledge. We try to change the situation using the system of different tasks: for beginners and upper intermediate. We have to involve our students to international activity widely. We must also emphasize the role of EU support in improvement of English language skills of Russian teachers and students. Participation of SSTU in TEMPUS/TACIS projects in the field of language training allows developing new strategy and new system of teaching foreign languages at technical university. Saratov State Technical University (Russian Federation) does much to graduate highly qualified specialists of the international level. We hope that realization of the objectives will allow graduates to be equal members of the international job market. _ Ј T U чаЛА hйwh hzsј mH sH (hCdC hйwh CJ OJ QJ ^J aJ mH sH ,haй hйwh @ќџCJ OJ QJ ^J aJ mH sH /haй hйwh 5@ќџCJ OJ QJ ^J aJ mH sH _ Ј T U ї э х у $a$gdйwh $Єx a$gdйwh $a$gdйwh U § , 1hА. АЦA!АЅ"АR#n$n%А АаАаа B `ёџ B йwh 1KG=K9 CJ _HaJ mHsHtH B A@ђџЁ B A=>2=>9 H@8DB 0170F0 X i@ѓџГ X 1KG=0O B01;8F0 і 4ж l 4ж aі . k@єџС . 5B A?8A:0 N ўo ђ N йwh =0: dџ Є CJ OJ QJ ^J aJ mH sH tH U џџџџ _ Ј T W 0 0 0 0 _ Ј T W K 0 I 0 yЩ 05 $ 0 0U U U U №8 № @ ё џџ џ ї № № №0 №( № № №B № S № П Ы џ ? № џџ рХ сХ У тХ c уХ $[ фХ д хХ $№ цХ L~ чХ ~ шХ Ь} щХ Dd ъХ d ыХ Фc ьХ ЬQ q y W _ e o { { W x ~ Є Є ^ d n y W V *urn:schemas-microsoft-com:office:smarttagsplacehttp://www.5iantlavalamp.com/h *urn:schemas-microsoft-com:office:smarttagsCity0http://www.5iamas-microsoft-com:office:smarttagsB *urn:schemas-microsoft-com:office:smarttagscountry-region Z *urn:schemas-microsoft-com:office:smarttags PlaceNamehttp://www.5iantlavalamp.com/= *urn:schemas-microsoft-com:office:smarttags PlaceType Bѓ e o q x 2 > & * H R J L В Ж С Ц W ^ W W W W х џ . Й i ч1 y ь_ ЕE Рn ( G~ % o нw 0Q % ФS Є{ ` w% Ј ЌJ §V љ^ )e fs б Ёw я z( +%* + м+- v>- F/ М}/ VA0 e0 І1 &2 Йi3 c6 с6 $6 х"8 ќC8 ГS8 ю; у= P= БW= M>> *u? A BOA mA п+F ЎdF FG bNG mrI aK бsK РL јjL sN TN 1gN 6O ЋOO А$P 1P с